Social-Shuffle Nudge

You have probably heard the English proverb “Birds of a feather flock together”. There is more to this common saying than we often think: in our private and professional lives, we tend to surround ourselves with people who are similar to us. A person with similar characteristics unconsciously inspires sympathy and trust in us.

Here, we speak of the so-called ‘mini-me’ bias, which describes our tendency to surround ourselves predominantly with people who are similar to ourselves – in origin, age, family status, education, hobbies, values, or other personal characteristics.

So, what can we do to counteract this bias? Try the Social-Shuffle Nudge! This Inclusion Nudge helps you connect with people you would have probably never interacted with before. You will get better insights and valuable feedback might even break the reproduction of a biased mindset!